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Our Marketing Plan

If you're like most people, your home is your largest asset. Selling your home is an opportunity for financial gain or loss. It can also be a big time commitment. The Harrisonburg Homes Team is committed to helping you get the best price for your home and also saving you lots of time and frustration. 

 

Searching for current local real estate market information? Visit Harrisonblog to learn more about market trends in the Harrisonburg area.

 


 

10-point Marketing Plan

Actually, our marketing plan has a lot more than ten points. But here are ten great reasons to list your home for sale with The Harrisonburg Homes Team. Why settle for less?


Property Website

1. A WEBSITE JUST FOR YOUR HOME


Each of our residential listings gets its own website! No other agent or team in the Shenandoah Valley creates a website for each home. We'll design a site specifically for your home, and include a description, a full list of features, a lot of photos, links to nearby amenities, and we even upload a video! We also reserve a unique URL for your home based on the street address (i.e. 123MainStreet.com), and put it on all of our advertising -- including the yard sign in front of your home!
 

Video Tour

2. VIDEO TOUR


Home buyers love to envision themselves in each home they look at. We make it a lot easier for them to see what it would be like to walk through your home by creating a video tour of each home we list. We'll include the highlights and features of your home in each tour, and really give home buyers the essence of your home. When they see all that your home can offer them, they'll surely want to visit in person!
 

Professional Photography

3. TOP-NOTCH DIGITAL PHOTOGRAPHY


A beautiful home will practically sell itself--but only if serious buyers come to see it. Nothing can get buyers through the door of your home like fantastic interior and exterior pictures--and the more, the better. That's why our team is serious about digital photography. We have a professional photographer working exclusively with our brokerage! She takes a number of digital photos at each of our listings.
 

Enhanced Advertising

4. ENHANCED ADVERTISING ON TOP REAL ESTATE SEARCH PORTALS


It is essential to list your home online, especially on the four biggest real estate search portals on the web: Realtor, Trulia, Zillow, and Yahoo. In fact, we pay a fee each month to enhance your listing, which will give your home more exposure at the top of search results, give potential buyers more details about your home, provide much more visual advertising for your home with additional photos and video tour, and give buyers the opportunity to find out more by contacting us or by checking out your property website.
See the difference between a basic listing and an enhanced listing.
 

Listing Syndication

5. LISTING SYNDICATION


We use a service called a "listing syndicator" that pushes your home out to dozens of real estate web sites, such as Yahoo, Zillow, HotPads, HGTV, Vast, Front Door, and AOL.
 

Social Marketing

6. SOCIAL NETWORK MARKETING


Our team uses social networking sites to get the word out about your home. We have profiles on Instagram, Facebook, LinkedIn, Pinterest, Twitter, and Google+. Using these sites is technically free, but it gives you a ton of exposure -- especially to local folks!
 

Staging Consultation

7. FREE STAGING CONSULTATION


To assist you in preparing your home for the market, we will offer you a free staging consultation from our very own Cathi Beighe, who is also a professional stager. We'll also walk through your home with you, making notes and giving you advice on repairs to make, cleaning tips, and more.
 

Flyer

8. FULL COLOR FLYERS


Every one of our listings gets a full-color flyer designed by our Marketing Director, which is used in various ways depending on the home. Most frequently, we distribute them to passersby in a weather-resistant box in front of your home.
 

Kline May Realty

9. A TOP-RANKED REAL ESTATE FIRM


The Harrisonburg Homes Team is proud to be a part of Kline May Realty. Our company is truly the most progressive and exciting real estate firm in the Shenandoah Valley. We have more than 50 licensed agents, and we are currently one of the leading brokerages in the area in terms of market share. As a result, we have a tremendous supply of buyers every month of the year. While our agents are willing to sell any listing to our buyers, our company's own listings naturally get special attention--if only because they are right under our nose! If you list with The Harrisonburg Homes Team, your home will be in the limelight of one of the most active real estate brokerages in the Shenandoah Valley.
 

Teamwork

10. THE POWER OF TEAMWORK


The Harrisonburg Homes Team consists of nine members: Chris Rooker, Brant Suter, Cathi Beighe, Zach Koops, Matt Ogden, Katie Moomaw, Phil Updike, Lisa Oates, and Emily Marsh. We are committed to working together to deliver the best service to home sellers and buyers in the Harrisonburg area. Six of us are active licensed real estate agents, which means that we can each show properties. When a buyer calls to see a property, they usually want to see it NOW and they are often in a "buying mood." Having six agents available means that one of us is almost always available to show your home when that buyer calls. Lisa and Emily work diligently to provide service to our clients from behind the scenes.
 

 


 

What's My Home Worth?

Determining the right price is one of the most challenging aspects of selling a home. Price it too low, and you can end up leaving a lot of money on the table. Price it too high, and you might not get any offers (and unnecessarily squander the first couple of weeks when your listing is new and therefore especially attractive to buyers). We'll help you figure out the "sweet spot" for your home's list price.

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