For Sellers

If you're like most people, your home is your largest asset. Selling your home is an opportunity for financial gain or loss. It can also be a big time commitment. The Harrisonburg Homes Team is committed to helping you get the best price for your home and also saving you lots of time and frustration.

What's My Home Worth??

Determining the right price is one of the most challenging aspects of selling a home. Price it too low, and you can end up leaving a lot of money on the table. Price it too high, and you might not get any offers (and unnecessarily squander the first couple of weeks when your listing is new and therefore especially attractive to buyers).

Recent sales in your neighborhood (click to see form)

FREE market analysis of your home (click to see form)

10-point Marketing Plan

Actually, our marketing plan has a lot more than ten points. But here are ten great reasons to list your home for sale with The Harrisonburg Homes Team. Why settle for less?

"Just Listed" postcard mailing to all your neighbors

If you live in a subdivision, you have dozens, or even hundreds, of neighbors in close proximity. Many of them know people looking for a home! And home owners love the idea of friends living near them. Our "Just Listed" postcards turn your neighbors into marketers trying to sell your home. Click here to see a sample.
Top-notch digital photography

A beautiful home will practically sell itself--but only if serious buyers come to see it. Nothing can get buyers through the door of your home like fantastic pictures--and the more, the better. That's why The Harrisonburg Homes Team is serious about digital photography. We'll go out a second or even a third time to make sure we get the best photos of your home. (We've even been known to hire a photographer in some situations.)

The most important photo of all, of course, is the "curb view" of your home. Many buyers will make their decision on whether or not to view your home based on this single photo. If needed, we'll hire Ville View Photography to take an "elevated" shot of your home. Click here to see the difference an elevated photo can make. (link will open in a new window)
Premium advertising on Realtor.com

Consider these two remarkable statistics:
- Home buyers use the internet more than any other media when searching for a home--a whopping 71% report using the internet, compared to 41% for newspapers
- Of all the time spent online by consumers searching for real estate, 75% is spent on Realtor.com
This means that how your home is marketed on Realtor.com is critically important! All members of the National Association of Realtors receive basic property promotion on Realtor.com. (Very basic, as you will see.) However, premium advertising packages are offered at additional cost that allow the agent to upload additional photos, customize the property description, and make available a printable brochure. In fact, without an upgrade package, the listing agent's name and contact information do not even appear on the Realtor.com listing!

Click to see the difference between a basic listing and an enhanced listing.

The Harrisonburg Homes Team has also purchased "Featured Home" slots on Realtor.com. This is an advertising package that gives your home premium placement on the site. Featured homes on Realtor.com are viewed on average 20 times more often than homes without this advantage.
Careful "Hot Sheet" management

There are more than 400 licensed agents who are members of the Harrisonburg-Rockingham Association of Realtors. Collectively, these agents have the ear of most of the serious home buyers in the area. It is therefore crucial that your home is marketed not just to the public, but also to Realtors. The best and simplest way to do this is through the MLS (Multiple Listing Service).

Most local agents access information on the MLS through a web site maintained by a third-party vendor. This web site has a section called "the Hot Sheet," which is where all the new listings are posted. New listings stay on the hot sheet for two days. A listed home gets more attention from the Realtor community during those first two days than at any other time.

The Harrisonburg Homes Team works hard to maximize your exposure on the Hot Sheet. We always load our listings early in the morning between Mondays and Thursdays, so your home gets two full business days of exposure. (We would never enter a listing on a weekend day, since many agents do not go to the office or check their email.) Also, we make sure we have all the photos ready to upload at the same time we enter your listing, so any Realtor viewing the information on your home or sending the information to buyer clients will have the benefit of actually seeing what your home looks like!
Professionally designed 4-color flyers

Every one of our listings gets a professionally designed four-color flyer, which is used in various ways depending on the home. Most frequently, we distribute them to passersby in a weather-resistant box in front of your home. Click here to see a sample.
HomeVoice Marketing System

Your home will be assigned a unique local telephone number, which will be advertised on a sign in the front yard, as well as in the print advertising for your home. When callers dial the number, they will hear recorded information about your home -- 24 hours a day, 7 days a week. At the end of the recorded message, they can use their keypad to choose to hear the message again, connect directly to a member of The Harrisonburg Homes Team, or speak with an ERA Mortgage representative to get pre-qualified to purchase your home!
The Power of Teamwork

The Harrisonburg Homes Team consists of five members: Chris Rooker, Brant Suter, Sue Halterman, Lisa Oates, and Amy Chico. We are committed to working together to deliver the best service to home sellers and buyers in the Harrisonburg area. All five of us are licensed real estate agents, which means that any of us can show properties. When a buyer calls to see a property, they usually want to see it NOW and they are often in a "buying mood." Having five agents available means that one of us is almost always available to show your home when that buyer calls.
Kline May Realty

The Harrisonburg Homes Team is proud to be a part of Kline May Realty. Our company is truly the most progressive and exciting real estate firm in the Shenandoah Valley. Kline May Realty is the exclusive listing agency for many new communities in our area, including Preston Lake, The Glen at Cross Keys, and The Townes at Bluestone, just to name a few. We have more than 70 licensed agents, and we are currently one of the leading brokerages in the area in terms of market share. As a result, we have a tremendous supply of buyers every month of the year. While our agents are willing to sell any listing to our buyers, our company's own listings naturally get special attention--if only because they are right under our nose! If you list with The Harrisonburg Homes Team, your home will be in the limelight of one of the most active brokerages in the Shenandoah Valley.
Display book for your home

When buyers view a home, they often have lots of questions. The more information they have, the more comfortable they feel in taking action. For every home we list, we prepare a display book full of useful information for prospective buyers. For example, a typical display book might include copies of the four-color flyer mentioned above, the survey or subdivision plat, the deed, covenants & restrictions, utility info, relevant disclaimers, and MLS print-outs. An informed buyer is often a ready buyer!
You get all the benefits above when you list your home with The Harrisonburg Homes Team PLUS the things you would normally expect from a real estate agent: newspaper advertisements, yard sign, etc.